Cloud Serenade Butterfly Gown

Weightless and whimsical, the Cloud Serenade Butterfly Gown pairs a sculpted bodice with a cloud-soft, layered skirt dotted with 3D butterfly appliqués. Airy movement and luminous tulle create a fairytale silhouette that looks as if it could lift off with the breeze.

Key Features

Butterfly appliqués (3D/embroidered) floating across bodice and skirt for ethereal texture.
Light, layered tulle skirt with sweeping, photo-ready volume.
Defined waistband to shape a graceful hourglass line.
Concealed back closure—zipper or lace-up on select versions—for a secure, tailored fit.

Standard-size reference measurements. Match by US size; US 16 and US 16W are different sizes. For products offering Custom Size, use the measurement fields on the product page.

Swipe across the table to see all measurements.

Standard sizes (US 2-16)

US Size	Bust (in)	Waist (in)	Hips (in)	Hollow to hem (in)	Reference height (in)
2	32½	25½	35¾	58	63
4	33½	26½	36¾	58	65
6	34½	27½	37¾	59	65
8	35½	28½	38¾	59	65
10	36½	29½	39¾	60	67
12	38	31	41¼	60	67
14	39½	32½	42¾	61	69
16	41	34	44¼	61	69

Plus sizes (US 16W-26W)

US Size	Bust (in)	Waist (in)	Hips (in)	Hollow to hem (in)	Reference height (in)
16W	43	36¼	45½	61	69
18W	45	38½	47½	61	69
20W	47	40¾	49½	61	69
22W	49	43	51½	61	69
24W	51	45¼	53½	61	69
26W	53	47½	55½	61	69

Hollow to hem is measured from the hollow at the base of the neck to the hem. Length and height are reference values from the standard chart, not a height requirement for every wearer or the finished length of every style.

The below is just a guide. We recommend that whenever possible you get a qualified seamstress to measure your dress size. Always have someone else take the measurements—self-measuring is often inaccurate. Measure with undergarments similar to those you will wear with your dress; do not measure over other clothing.

For standard sizes, compare your measurements with the Size Chart on this product page. For products offering Custom Size, enter your own measurements in the product options and include cm or inches.

Bust

This is not your bra size.
Wear an unpadded bra; arms relaxed at your sides.
Measure around the fullest part of your bust.

Waist

Find your natural waist (smallest part).
Usually about 1 in. above the belly button.
Keep the tape slightly loose for comfort.

Hips

Measure the widest part of the hips.
Usually about 7 in. below the natural waist.
Ensure the tape passes across both hipbones.

Height & Hollow to Floor

Stand straight with feet together.
Height: head top to floor (barefoot).
Hollow to Floor: from the hollow at the base of the neck straight down to the floor; measure with your shoes on if you will wear heels.

For short dresses not reaching the floor, measure to the actual hemline of the dress.

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